ABOUT US
Behind every deal, a team with judgment.
WHY WE EXIST
The business thesis
The U.S. sports industry moves hundreds of billions of dollars a year. But much of its business infrastructure — how an athlete’s assets are managed, how clubs monetize beyond game day, how investors reach sports deal flow — still runs on models that haven’t been revisited in decades.
AD ASTRA exists to correct that. Not with theory, but with execution: we identify the specific friction, design measurable solutions, and deliver them alongside top-tier partners.
WHY MIAMI
The headquarters is no accident
Miami is the natural convergence point between North American capital, Latin American talent, and European brands looking to enter the U.S. market. It’s where the leagues, agencies, funds, and athletes who move between continents intersect. AD ASTRA operates from here because this is the node where the deals connecting all three markets get closed.
HOW WE OPERATE
Three non-negotiable standards
Operational rigor
Every business unit is measured against concrete KPIs. We don’t sell intangibles: we present results, timelines, and variances. If something isn’t working, it gets corrected or dropped.
Radical transparency
Our members have full visibility into every transaction, every fee, and every decision affecting their wealth. No fine print, no opaque intermediaries.
Structural confidentiality
This isn’t a generic privacy policy. It’s a binding legal framework protecting every data point, every negotiation, and every relationship from first contact. We operate the way a family office does: with discretion by design, not by courtesy.
LEADERSHIP TEAM
The people behind the operation
Backgrounds with direct track records in finance, sports management, business development, and media. Not outside advisors: operators who have sat at the table where the decisions are made.
Veronica Morales
Founder & VP of Business Development
Former member of Argentina’s National Volleyball Team and an NCAA Division I athlete at Michigan State University, with a Master’s in Telecommunications and more than 20 years of experience in sports business development, sponsorship, and international events across the United States and Latin America.
Ezequiel Maiale
CEO
Certified Public Accountant from Universidad Católica Argentina (UCA) with more than 20 years of experience in corporate strategic planning across the United States and Argentina.
